Who Reads Natural Awakenings?

Our readers are intensely loyal. Natural Awakenings readers are educated, eco-savvy consumers whose values mirror the “Cultural Creatives,” a rapidly growing market of 63 million individuals who care deeply about healthy living, natural products and a sustainable economy.

Our readers consistently communicate with us. They tell us what they’re up to. And they tell us how well we’re doing. We have a track record of reader and advertiser feedback that’s overwhelmingly positive and enthusiastic.

For example, readers report that they eagerly anticipate each issue. Then read it "cover to cover." They often make a special trip to their favorite health food store or news stop to pick up the newest issue as soon as it hits the stands. Then keep it on hand throughout the month. It’s not unusual for fans to stockpile precious back copies for later reference.

What commands such loyalty?

Natural Awakenings holds immense credibility as a free community-based magazine created for the grassroots community we serve. We are on a first-name basis with readers and advertisers. They know us as a reliable source of local news and intriguing events, community spotlights, affordable local resources and a popular community calendar. We present national feature articles, compelling interviews, the latest in healthy/green living, and inspired how-to’s that make their paths a little lighter.

Natural Awakenings is for Men too!

Our male readership is growing. Today, more men are courageously venturing forth into a more holistic lifestyle. Conscientious men, too, are spearheading manifestations of the green and sustainable movements both locally and worldwide. Natural Awakenings stacks up as a substantive resource in the eyes of West Michigan men.

Reader Demographics

According to audits* by Circulation Verification Council (CVC), a typical Natural Awakenings reader is female (70%) with an annual household income exceeding $50K (51%). She is between the ages of 25-54 (72%). We’re proud that:
80% of our readers purchase products or services from ads seen in Natural Awakenings.

Natural Awakenings magazine rates above TV, radio, Internet and other print publications as the #1 source for health-related information.

*Audits conducted in other markets for Natural Awakenings magazine.